Ein Unternehmen von :
Besuchen Sie uns bei:
© GBI-Genios Deutsche Wirtschaftsdatenbank GmbH
Artikel (7.510 Wörter)
30,58 €
Media Bias and Advertising: Evidence from a German Car Magazine
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturers’ advertisements on automobile reviews in a leading German car magazine. By accounting...