The Journal of Vacation Marketing (JVM) seeks to provide academics and practitioners with high quality applied research relating to further our understanding of the marketing of tourism. 
The focus of JVM is on enhancing our understanding of tourist consumer behavior and the marketing of tourism destinations, activities and services. JVM publishes state-of-the-art papers that take an applied marketing perspective. The Editorial Board not only welcomes quantitative, qualitative and mixed method papers but also those that use novel and new methodologies. JVM not only seeks to contribute to the development of theory, but also the application of theory to practice. 
Founded in 1994, JVM has been recognised as a leading peer-reviewed international research journal. JVM is indexed in Clarivate Analytics Social Sciences Citation Index and Scopus, and is recognised as an A journal (Top 20%) by the Australian Business Deans Council. 
All manuscripts submitted to the Journal of Vacation Marketing are double-blind, peer-reviewed by leading tourism academics. SAGE publishes four issues of JVM a year. 
 
This journal is a member of the Committee on Publication Ethics (COPE). 
 
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Phone: +44 (0) 20 7 324 8500 
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E-mail: market@sagepub.co.uk